Malaika Kids UK
The UK ‘arm’ of a larger organisation, Malaikia Kids UK approached us to discuss a new website which would be separate from the international sites that were in place, and focus on information relevant more specifically to the UK Charity and its supporters.
The Trustees had a very clear idea of how they wanted the site to look, including fonts and colour palettes. This is important: a website is an online representation of a business, charity or organisation; and the layout, style and colours should reflect the brand and match other materials. We brought their ideas and designs to life in a digital form, ensuring ease of navigation and retaining a clean and uncluttered interface that showcased the information stakeholders and supporters were likely to want to view.
There are generally two key requirements that a charity wants on their website: governance and compliance information, such as their structure and annual reports; and opportunities for supporters to engage, support and donate. To help achieve the latter we added a ‘wiggle effect’ to the donation link in the menu and added a relatively unobtrusive popup inviting site visitors to subscribe to the monthly newsletter.
For ease of management, we connected the RSS feed from their email newsletter so that a new post is automatically created on the website each time a newsletter is sent out, making the information accessible to a wider audience as well as providing a ‘back catalogue’.
As major fundraising activities are arranged – Royal Parks Half Marathon, for example – we update the site to promote those, along with custom registration forms for people who are interested in taking part. Information submitted on these forms is automatically sent to the relevant organisers as well as populating a spreadsheet and automatically adding new supporters to their mailing list should they wish.
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