Is your
ready for 2020?
Are you ready to take your business to the next level in 2020 with a strong website or web-presence?
Here's our top 20 tips to do just that, but there are plenty more, so get in contact if you need any help!
- Backup, backup, backup! If you have a website, keep a backup of the files and any associated database.
- Run our Website Audit Report to see if there are things you could do to improve your site – it's free!
- Don't ‘we' all over your site (or profiles) – no one cares about you, so focus on the benefits for them.
- Be consistent – Name, Address and Phone number (NAP) should be the same on every platform you use.
- Ensure your site is using an SSL certificate, and that all links use https:// – this is free with most hosts.
- Check what you are getting/paying your provider. We often rescue people from over-priced bad service.
- If you are using a CMS-powered site (eg WordPress) ensure all code, themes and plugins are updated.
- Deactivate and/or remove any plugins or themes you are no longer using – keep it all clean and simple.
- Update your site's copyright notice if you have one – ©2017 suggests you may no longer be in business!
- If you are using third-party integrations (eg Facebook, Maps) or contact forms, check they are working.
- Ensure your site visitors can contact you easily from any point on your website. Don't hide this away.
- Check that any Domain Names are owned and registered to you or your business, not host or designer.
- Unlucky for some – passwords (again)! Make sure they are secure and consider 2-factor authentication.
- Check who else has access to your website admin area or any online profiles. Do they still need access?
- Is your business on Google Maps? Have you claimed it on Google My Business? Refer back to tip 4 🙂
- Add photos and ‘posts' to your Google My Business listing regularly – show Google that you still exist.
- Check other online directories, especially Bing Places (Microsoft) and Yelp (used by Amazon's Alexa).
- Keep a list of the directories/services you are on and check them regularly. Respond to any reviews.
- Show/link your business name on your Facebook profile – make it easy for us to know what you do.
- Time to spare? Google* yourself or your business and see what's there! (*other searches available)


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